In the world of SEO there’s no time for being comfortable. With the terrain constantly changing and Google constantly updating, many businesses reactively rush through multiple methods trying to attract traffic to their websites. Such methods include buying backlinks, creating content only for Google ignoring the readers, and article spinning.

What many site owners forget however is the value of getting back to the basics. Because like many other things in business, if you don’t take care of your foundations which keep you stable then no matter what you do afterwards there’s no guaranteeing that you’re going to stay around in the long term.

In the online world the playing field is leveled out meaning even small businesses can become authorities and dominate a market and out-compete larger companies with more resources.

But even if this is the case, many owners of high value websites mistakenly think that multiplying their site traffic and revenue is a process that’s too complicated. However, if they can learn how to take advantage of a few techniques, most some of which can be done in less than 2 minutes, then they can create powerful changes in their business.

Below are some of these foundations, 3 golden SEO techniques you can utilize for your on-page SEO work to increase your ranking that speaks both to the search engines and more importantly, your target audience.

Title Optimization

The title tag of your website consists of the words you read at the top of your webpage, this is part of what’s called your “metadata”. The purpose of it is for the search engines to get an idea of what the page is about and measure how relevant it is to the searches people make.

To use this to your advantage you can keep two things in mind when creating a title tag:

  1. Targeting your target audience who’ll benefit from the page.
  2. Making sure that it’s succinct and the purpose is clear enough for search engines to understand what the page is about.

The great thing is that when your url shows up on search engine ranking pages (SERPS), your title tag along with a bit of the written content will be viewable to the user and if it’s more relevant to them compared to others, they can choose to click to your website.

You should only put the most important keyword(s) in the title. We try to follow the rule and not include more than 2 - but only in a way that makes sense. You will see the examples bellow.

Using Your Headings

Many people think that the headings of the website are there for the aesthetics of a website. However with the right tweaking these too can be used to boost your ranking on search engines.

Headings have a certain hierarchy going from H1, H2, H3 all the way up to H6 with H1 being the heading with the highest level of relevance while the rest of the subheadings decreasing in importance.

This means that in your H1 tag you can include a keyword relevant to the page, this way when search engines compare a user-search to your webpage amongst other’s by competitors it will rank better because there would be a higher level of relevance to what’s being searched for.

Shaping Your Content

We’ve all heard the adage before “content is king.” But many businesses fail to apply the phrase to their advantage. SEO techniques work best when used in tandem with other adjustments to the website or page as mentioned above. Other methods include working on the following.

Image Content

Images can help you with the factors such as the image ALT tag text and image Title tag. Since Google can’t actually see what the image looks like it will read the text describing what the image is about. Many websites don’t write anything here and miss out on leveraging this to boost their rank. Don’t be like them.

Written Content

An effective method is placing no more than two keywords per 500 words in your article. An ideal position for the first is within the first 200 words and the next could be placed elsewhere. If you’re using multiple key words you can be more strategic by doing the aforementioned with the highest ranking key word and then placing the others in the heading tags or within the rest of the written content as long as the content still reads naturally.

To demonstrate this, here is an example on the content changes that we applied on one of our websites called Cookie Assistant (cookieassistant.com). What we’ve done ourselves is combine two or more high ranking key words which are relevant to our business such as “cookie consent” which ranked No.3 and “cookie control” which ranked No.7 and then combining them in a phrase to incorporate into our website title. We changed the old title “Cookie Assistant - Free EU Cookie Widget Solution” to “Cookie Assistant - Free EU Cookie Consent and Control Law Solution”.

This small change, which was done in less than 2 minutes, resulted in a gain of 500 new monthly users!

Here you can see a screenshot from RankTrackr:

Ranking of our website after applying the content tweaks
Ranking of our website after applying the content tweaks

Video Content

You can use keywords in the tags section of your videos (without being spammy lest being punished by Google) by either using single word tags or short phrases your target audience will most likely search for. But similar techniques used for written content can be used with videos too.

For the tool Popup Architect (renamed to Exit Mist), we wanted to rank on YouTube for keywords such as “popup generator” and “lead pop ups.” The initial video title, “Create Beautiful Newsletter Popups” wasn’t showing to rank well.
However, after changing the title to “Create Beautiful Lead Capture Popups with Popup Generator (without a Plugin)” the video went to the top 5 within the relevant keywords in 3 weeks and 5 weeks later it ranked No.1! Pretty powerful, no?

Video Tracked on Youtube.com
Video tracked on Youtube.com

SEO is often mistaken as being something complicated that should be done only by savvy internet guru’s, but that’s a myth. As long as you can access the control panel of your website then, in less time than it would take you to brew a cup of coffee, you too can make changes to boost your ranking and have more of the people you’re targeting finding you.